Posts Tagged ‘Design: Invention’

I don’t think a true innovation (that is strategic as well as technologic innovation) is necessarily the source of a trend.

But, an innovation which is outside of the trend has less chance of success because it takes more time to educate the public. When an innovation is on the same guideline as a trend, the public is aware and motivated into buying it.

Innovation is rarely the source of trends. The trends are rather cyclical in nature.

For example:

  • Return to 80’s does not depend on innovation, but a desire for many people to rediscover the spirit of « Saturday Night Fever, » with all its absurdity;
  • The store The Bodyshop , despite its innovative spirit, still follows a global trend of returning to nature, environmentalists and values;
  • The success of Foursquare is directly linked to that of mobile and mobility is from a greater tendency to nomadic life, which it dates from a certain spirit of the proper motion work in the city, which conveys the lifestyle  » citizen of the world « , etc..

According to Wikipedia:

Innovation is the result of the action to innovate. This is a change in the thinking process to perform a new share. It differs from an invention or discovery to the extent that it is part of an application perspective.


In fashion, a trend is a phenomenon observed on a particular group, a group that is part of another larger group. Often discussed in terms of statistics, a trend is most widely used to guide the production of goods and services.

In the case of an industrial consumer, for example, the only manufacturing quality is not sufficient to guarantee a commercial success: physical appearance, colors are available today meet the tastes of different customer segments, tastes that vary according to the fashion of the time.

According to a survey of 131 business leaders in Quebec, Canada.

Here in order of increasing the benefits of using an industrial designer:

  1. Increase creativity
  2. Diversification of product range
  3. Increase in turnover
  4. Developing a culture of quality
  5. Practice of technological and competitive
  6. Introduction of new working methods
  7. Increase in exports
  8. Mobilizing internal teams
  9. Deregulation of services
  10. Increased number of jobs.

Increase in sales

An expert on the subject of consumption.

Ronan Chastelier , sociologist and author, said without his book on market trends:

A study in the UK over the period 2002 to 2005, companies that use intensively the design have made twice as many innovations as the other. The corollary is an increase in turnover, as shown in another study, Danish it: over a period of five years, companies that « do design » have increased by 122% of their turnover.

Achieve success

According to the Government of Quebec.

The Ministry of Economic Development, Innovation and Export (MDEIE) shows the importance of hiring an industrial designer:

Essential tool for economic development, industrial design can make all the difference between success and failure of your product. It allows your company to design products that meet consumer needs and fit well to their environment.Industrial design is more than skin aesthetics, and it requires a global approach, from the beginning of the creative process.

According to a study by Industry Canada :

More than 80 per 100 Canadian businesses of all sizes have found a marked improvement in the satisfaction of customer needs and product quality as a result of the adoption of advanced technologies and processes (CDP Design and Product Development).

Increase profitability

The conclusions of Industry Canada.

Strategis – 2001:

An effective and innovative design is a critical factor for economic growth. It is through good design that design professionals are able to increase the value of products, services, communications and physical spaces while reducing costs, improving efficiency and increasing productivity.

Look good

The finding of Leger Marketing.

Omnibus Survey, Spring 2008:

69% of Quebec’s population believes that the work of designers contribute significantly to improve their quality of life.


An article in the magazine Jobboom, here are some examples of products out of the imagination of designers Quebecers:


Product designer and industrial designer are synonyms in that they are both professionals in the design of objects manifacture.

See also


Summary of survey results on the perception and use of industrial design by manufacturing firms in Quebec, Quebec Government, Economic Development, Innovation and Export Trade, April 2008, 32 pages.

CHASTELIER, Ronan. Tendancologie: Making glamorous Organization Eyrolles, Paris, 2008, 208 pages.

The Design Works! , Ministry of Economic Development, Innovation and Export, 2009.

Inter Design Conference in Quebec

BELLEROSE, Patrick. « Making life better, » Spotlight: Design,Jobboom Magazine , March 2009, p. 20-24.

The state of product design, a study by Industry Canada , 2010.

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    Laurent Marcoux, consultant en design industriel

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