Archive for the ‘Grosses entreprises (big business)’ Category

Sur le site, Wells Riley met en ligne un sondage qu’il a effectué auprès de 78 CEO, gens du marketing, ingénieur et designer.

Il pose ces questions:

  • What qualities of design do startups consider most important?
  • How important is product design?
  • How deep does design go?

Dans l’article du Harvard Business Review « Can Design Save Silicon Valley? », on peut lire ceci:

The reasons for an investor focus on design are not all that hard to understand. “Great design” has helped drive Apple’s valuation to $475 billion, while AirBnB, Square and Pinterest all demonstrate how superb user experience design attracts both rabid fans and VC investment (over $1 billion between them, to date). Last, but far from least, is Google’s $3.2 Billion acquisition of the design-centric Nest, maker of a smart thermostat.

 via Guy Kawasaki

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